But rather than simply telling their audience their story, Bloomingdale’s created an interactive scavenger hunt. It can help consumers better connect with your organizational values and build trust with them. The history of your company - where, why, and how your brand got started -is important. Make Learning Brand History Fun: Bloomingdale’s Apple TV+ also branded an entire building in San Diego to attract attention and pull attendees into its severed experience.
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The popular TV show recruited San Diego Comic-Con attendees for the fully immersive experience, from the boardroom where people met their “innie” to the severed floor where they interacted with other Lumon employees. + #Severance + #SDCC /nNpntxnFZBĬomic-con 2022 was brimming with brand activations, but the one that struck us was the Apple TV+’s Severance feature.
Music digital activation full#
Just had a full on #MDE w/ and and and and you’re here in San Diego check out the #Severance Activation. You need to know your audience and give them what they want. Brand activation doesn’t need to be complex. So they set up the bull and let event attendees ride to their heart’s content. They also understand that a ride on El Diablo the mechanical bull would be a fun experience for most of their target demographic. Give Your Audience What They Want: Durango Bootsĭurango Boots knows precisely who their products are for: proud cowboys and cowgirls. By creating a fun misting station, Vitaminwater solved this issue while promoting its brand.Ĥ. What problem does every summer festival attendee deal with? The heat. Vitaminwater expertly incorporated this tactic into their WayHome Music Festival event strategy by building a human car wash. To raise awareness for your company, provide your audience with solutions to their challenges. When you get down to it, why does anybody buy anything? Because it solves a problem.
The fast-food chain sold square-shaped shakes to concertgoers, perfectly sized for Instagram posts and only available for purchase through the picture-sharing platform. That’s what Sonic did for an experiential marketing campaign at the Coachella music festival. Sometimes the best way to generate social buzz is to encourage your audience to post about your brand. If your audience isn’t talking about your company on Facebook, Instagram, or Twitter, you aren’t connecting with them as well as you could be. No doubt it’ll leave those of us who couldn’t attend SXSW feeling major FOMO. With immersive 3D selfie scenes, a “Work from Anywhere” lounge with high-power WiFi, tantalizing sweet treats, Slack swag, and more, this brand activation screams Slack. SXSW is known for its next-level brand activations, but we’re beyond excited about what Slack delivered in its interactive pop-up experience. It’s not surprising then that Slack is bringing the work-meets-fun vibe to SXSW 2022. With endless GIFs, emojis for every reaction, and more, Slack is known for creating a workspace everyone wants to be a part of and engage with. Promote 360° Customer Experiences: SlackĪt the intersection of work and play is Slack, everyone’s favorite collaborative workspace and communications platform.
The rest of this blog article will explore ideas and examples you can use and learn from to grow awareness for your company. If this definition seems broad to you, that’s because brand activation can be initiated in so many different ways. This can be done through different event types, formats, or marketing campaigns, as long as the effort results in a specific consumer experience that builds a company’s notoriety. It plays a crucial role in any multi-touch event marketing plan. Brand activation is building awareness for a company by engaging directly with target audiences. What is brand activation?īrand activation is a relatively new term in the marketing world, becoming popular within the last few years. With so much noise on the internet, a flood of webinars, and competitors fighting for market share, how can your company ever break through? It sounds like you need to invest in a brand activation strategy. Unfortunately, this isn’t always an easy thing to do. Want to grow awareness for your company and reach more of the consumers who matter? These brand activation ideas will help you connect with your target audience in authentic ways that move the needle for your organization.Īs a business owner or marketing professional, you always want to reach more people with your brand’s message, products, and services.
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